Initially as I grew up from early childhood thru to teenage years there was nothing specific that I dreamed of being or doing as far as a creative endeavour in a career or a business. The choices back then for girls were defined in only a few main roles: secretarial, nursing, teaching or hairdressing. So initially I trained in secretarial skills and whilst working at Bethesda Hospital in Claremont I felt inspired to be a nurse and so changed my career. Quite some years later it was when I returned to Bethesda Hospital as a nurse that my craft background and the early sense of entrepreneurship made a distinctive combination in me forming the brand…. doffie.
Interestingly over the years there have been some wonderful stories and pictures of what clients have kept as family treasures with the doffie label still prominent.
Then I was drawn to what I now call “my stage” which took me into retail. There I felt I had great scope and a free reign to create the wow factor and to style an attractive space that made people feel good when they came shopping. My love of fabric shined thru and the use of colour and textures. Just recently a business woman said to me that I set the benchmark in brilliant retail all those years ago and I also have had people who can describe every store in detail that I have owned.
There is no limit to my imagination and in any challenge of design I feel inspired as I know I will deliver the best outcome for my clients. My passion for creating spaces that make people feel great about themselves as well as having a real sense of being at home in the environment that reflects their taste and style. I value being known for quality and that the bespoke products we craft have the potential to be the family heirlooms for years to come.